The Kiwi Home Defence Group appears about to launch a concerted effort to stage the 37th America's Cup in Auckland.
The Kiwi Home Defence campaign contains several Youtube vignettes with high profile New Zealanders some of who have had direct connections with past America's Cups.
Radio and billboard advertising is already running.
The campaign comes as Emirates Team New Zealand is still negotiating with a short list of venues, which has not been officially disclosed. A final decision on the venue was expected to be announced in just over four weeks on March 31, 2022. Whether that date is achieved, is yet to be seen.